Our client is a Cyprus-based Publishing House specializing in digital/audio books and they are currently looking to onboard a dynamic, self-motivated individual in the role of User Acquisition Manager. Be a part of the team to develop new ways of distributing their audiobooks. The successful candidate will be responsible to drive profitable user acquisition on a global scale. You will be part of an ambitious and skilled team working closely with the creative team on the user acquisition strategy, ad creation processes.
Grow target audiences through organic and paid media channels
Plan, execute, analyze and optimize user acquisition campaigns across performance UA channels
Own the strategy for your channels, demonstrating expertise in managing large budgets and media planning
Track and report on key metrics on a regular basis (ROI)
Ensure good data and dashboard setup with Business Intelligence, and full conversion funnel is understood and used for optimizations
Evaluate our tracking and attribution setups and optimize accordingly to ensure the accuracy of reporting
Keep up with industry trends and new UA opportunities beyond existing channels
You have 3+ years of experience managing paid UA campaigns for a mobile B2C application.
Familiar with editing / creating banners, video ads, working with designers in the creation
Experience in AppsFlyer is required.
Key metrics analysis, including cohort analysis
You are passionate, constantly curious, and a proactive marketeer
Testing and experimenting to discover new areas of growth, and seeking improvements in the way things are done are in your DNA
You have strong data analysis experience and can articulate your findings with the team, and also with technical and creative stakeholders
You have a deep understanding and proven competencies especially in Facebook marketing and Google UAC. Additional platforms are a bonus
You are an expert in Excel, Google Sheets and Dashboard tools and dealing with Big Data
You are experienced with Adjust or any similar MMP tool
You have a great attitude and value friendly, open and honest communication
Be keen to learn and welcoming towards constructive feedback
You are a real team player that can adapt easily to others
You are experienced with working in a fast-paced environment and you are not afraid to roll up your sleeves and get your hands dirty.
You are highly proficient in spoken and written English with any additional languages beneficial
Salary and benefits:
Salary based on experience and open to negotiations (please confirm your salary expectations)
The role can be fully remote or hybrid depending on the candidates requirements
TO APPLY for this job opportunity, send your CV (in English please) to [email protected] and include the reference: User Acquisition Manager – VAC-D1101. We look forward to hearing from you!
About StaffMatters Recruitment Specialists
StaffMatters is a leading recruitment agency based in Limassol, providing hundreds of clients across Cyprus with top candidates for all their job vacancies. If you are looking for a job, whether you are a new graduate or a senior executive, we recruit for vacancies across the whole spectrum. Contact our professional and enthusiastic recruitment team to help you land your dream job.